R8 - What is a Webcast? (VIDEO)

A webcast is a broadcast on the internet which can allow up to have tens and hundreds of viewers. They are highly reliable and are designed to address a wide audience all over the world. Webcasts uses audio and video streaming, allows you to listen or see presenter over the internet and without the need of having to download programmes. Webcasts can be used to represent a company which can be customised to reflect the theme of it. They also includes a form of interactivity which allows participants to take part of live polls. It can also be useful for training, medical marketing events and education.