R21 - Is Radio Outdated?

 

 

What's a radio?...

 

Recently I have been going out and observing society and how everyday people gain access to information. From observation it is clear how the most common way of finding out about the news - locally, nationally and globally -is. And that is... the internet. With the internet being accessible almost anywhere people are using smartphones, androids and computers to find out what's going on in the world. There are also other forms of getting information. For example, to find out when a movie is going to released there are Billboards and promotional posters on busses, taxis and train stations to inform you of that.

 

In my opinion I think the radio is more popular with older audiences ranging from the ages of 30+. This may be because people like sticking to the old, traditional way of listening to music, the news etc. The 'Golden Age' of radio is said to have been between the !930s-1940s according to cybercollege.com. And because not everyone could've bought a TV, a radio was another option.

 

 

Over the years technology keeps on improving and creating great impacts on everyone's lives. For example, the iPhone, working robots, electric cars. Taking this in mind, radio is losing its value as there are much more easy and accessible ways of keeping up with everyday news. With music, there are now many ways to access songs, listen to favourite artists and purchase songs. These are all done digitally.

 

From this I've learnt to find ways to make sure that I keep up to date with what is going on so I keep my target audience interested. I think the best way to do so is by using social media such as facebook to reach out to my audience as they are more likely to take interest in something that is relatable to them as they are teenagers/young adults.